Massida! Pt.3 – Lotteria

At the moment, I eat out pretty much all the time.  It works out cheaper that way and it’s also quite a bit tastier than my own efforts with local ingredients.  I am by no means giving up on becoming a culinary king of Korean cuisine; but at the moment I just can’t make the rice like the guys at the bibimbap places can, let alone the actual main dishes.

So I’ve had plenty of opportunities to write another ‘Massida!’ recently; it’s just that when I sit down to eat I tend to forget that I need to take photos! Before I know it I’m halfway through a delicious meal, ruing my innate singlemindedness when it comes to eating.

Well, on Saturday I managed to stave off my appetite long enough to take some snaps. I was nursing a slight hangover and in that state I tend to reach (somewhat shamefully) for a McDonalds. So I thought I would kill two birds with one stone and head for South Korea’s McDonalds alternative: Lotteria.

Lotteria is owned by Lotte: a company that makes Tesco look like the local greengrocer, in terms of their sprawling share of the Korean domestic market.  They are involved in finance, food products, amusement parks, cinemas, hotels, housing, oil – they even own two sports teams.  Anyway, Lotteria is their fast-food chain, and it is essentially McDonalds by a different name; even down to the colour scheme of their logo.

Lotteria

This is Lotteria Yongin, although there is a Lotteria in Dunjeon too.  Like McDonalds, Lotteria also offers a locally influenced menu (the Bulgogi Burger is quite sensational) and, much like most restaurants in Korea, offers home delivery.  The mind boggles to think what would happen if McDonalds and most restaurants introduced home delivery in the UK, but that’s what you’ve got in Korea.  The sight of a heavily clad delivery man on a scooter laden with food zooming to his next destination is a very common one indeed.

Anyway, back to the meal: I went with the Giant Double Burger, resisting the charms of the ‘Hanwoo Lady Burger‘.  I was given a waiting buzzer (for want of the technical term) and sat down to await the call.

SO ANXIOUS

It’s really common to get given these in Korea, especially when waiting for a coffee.  If you’ve not encountered these things, they’re basically bits of plastic that flash and vibrate when your order is ready, so you go to the counter to pick it up.  As usual in Korea, any opportunity to use technology is hungrily snapped up.

Speaking of snapping things up, check out this beaut:

Just what the doctor (who was later sued for malpractice) ordered

This tasted more or less exactly how it looks: ok and mass produced.  The tomato on the burger deserves a special mention, as it had the distinction of tasting vaguely real.  The beef patties were probably superior to those of McDonalds, although that’s hardly an accolade.  The fries were hot and not too salty, which was a bonus.  The bread dissolved into the mash of chemicals in my mouth and to evaluate the bread would be a bit like evaluating the taste of the fizz in the coca cola I drank.  Bread’s not South Korea’s strong point in any case.

As good as anything McDonalds ever produce: it wasn’t disappointing, I didn’t feel violently ill afterwards and it was actually reasonably filling.  So Lotteria and the Giant Double Burger get a whopping 4/10.

 

 

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About castrouroboros

Grievous Sense Of Humour
This entry was posted in Korea, Massida! and tagged , , , , , , . Bookmark the permalink.

8 Responses to Massida! Pt.3 – Lotteria

  1. I’ll be honest DC, I’d smash the doors off that burger.

    • Not from the looks of you these days Dan, you’re looking more like a painting by Egon Schiele than ever (that’s a compliment btw).

      It was a decent burger, definitely better than McD’s, but like I said, that’s not saying too much. Had a burger van burger that was way better and way cheaper – the Bulgogi burger is definitely where it’s at when it comes to Lotteria and McDonald’s Korea.

  2. Umm, I thought Lotte Mart is owned by Lotte, and Tesco-Homeplus once was owned by Samsung, but it left the retail market quickly and now is replaced by another holding company co-owned by Samsung. I like some cheap Tesco products, though 🙂
    I guess Lotteria does not have consistent quality. Some shops have almost as good food as McDonalds, but others serve cold/bland chips and mediocre hamburgers. I’ve never tried that double burger, but my favorite(there must be one favorite Lotteria food for a frequent KTX traveler like me, as most of Korean train stations have it as their only fast food restaurant) was Tender Grilled Chicken.

    • I’ve not been to Homeplus yet actually, but I’ve been told it’s the best place in Korea to get cheese! Tesco is HUGE in the UK – this video by the satirical comedian Armando Iannucci gives you some idea (from his great show ‘Time Trumpet’)

      I have had some pretty rotten meals at Lotteria too – the Tender Grilled Chicken actually! So I steer clear of that one now to be honest, might try the Hanwoo Lady Burger next time, for the novelty value anyway… 🙂

  3. Emma says:

    Castrobe, I have just discovered your journal…Praise the lord. I like your word usage…Looking forward to another chapter. Take care mate, Emma Gold x

    • Goldie! How the devil are you?! Hope you’re well, are you still at the Royal Exchange…? Thanks for the word usage shout out too! More chapters soon of course x

  4. keepanopenmindorelse says:

    RIP Castrouroboros.

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